'Ugly' fruit and veg can be tastier and more nutritious than 'perfect' product
Human consumption should always be the prime market for "visually impaired" vegetables, a leading potato grower has said.
Meade Potato Company, located in Lobinstown, Co Meath, are one of the first primary producers at farm level to avail of FoodCloud Hubs distribution service.
Based on their family farm the company have been growing, packing and distributing premium quality potatoes, fruit, vegetables, salads and organics over the past five decades.
Each week, FoodCloud collects boxes of their misshapen carrots or slightly blemished potatoes which are then redistributed to charities catering for large groups of people - including homeless charities and residential centres.
Jeni Meade, spokesperson for the company, said they are very excited about the new link-up.
"We've worked with FoodCloud for a long time on food waste awareness and making people aware of how safe and tasty and nutritious some ugly fruit and veg can be," she said.
"And now since availing of the distribution service we feel we are making a real difference," she said.
Although the company also have a long established relationship with Cross Care Food Bank, who also collect surplus food to donate to charities, Ms Meade says the more they can contribute the better.