Louise has also bought in limited number of litres of aged whiskeys and employs a Master Blender. She will use these matured whiskeys to have her first ‘pilot’ whiskeys ready in September. ‘This is to create a path to market,’ she explains.
It will take at least five years to produce her own whiskey and she needs an active sales channel once the product is ready.
‘Of course, we don’t really know what it will taste like,’ she says. ‘But we do know it will be unique. Our coastal micro climate will influence the flavour, plus we have built a traditional warehouse leaving mud as the foundation. This will both moderate the temperature and humidity as well as ensure no other whiskey will taste the same.’
Louise’s inspiration comes from local Kilrush grocery and bonded whiskey maker JJ Corry. ‘We discovered that he matured his own whiskey locally and sold it in the community. He died in 1930 and I have visited his grave. I also discovered his shop was dismantled and removed to Bunratty Castle where it is now a tourist feature.
‘There was a lot of paperwork remaining in his shop, details about his whiskeys and their names, and so I decided to reclaim his brands. I trademarked them and now we are in production,’ she says. ‘It is wonderful to not only rejuvenate an old tradition but also to rejuvenate his original brands.’
Louise is very happy to be home and on a mission. In the twenty odd years she was away she worked at the top of her profession in sales and marketing for some of the biggest luxury names in drinks. She worked in the US, the UK and Paris France. Her contacts and experience are invaluable. While away, she and her husband saved up to renovate her grandmother’s house on the farm. Initially it was intended to be a holiday home but she realised in recent years that her career would keep her an international nomad and she wanted to come home.
‘There is something very satisfying to return home to a project like this,’ says Louise. ‘I looked at a number of possible projects but this one felt right. The barn, which currently holds 24,000 litres of maturing whiskey, looks as though it has always been there. That continuity is important to me.’
Louise initially crowdfunded to finance the proof of concept raising €45,000 through KickStarter. ‘That came mostly from the US and was without the sniff of a whiskey product. I knew we were onto a winner at that stage.’
She is currently working with a number of private investors and may turn to the EIIS tax relief scheme. Right now her project is eating money as the whiskey quietly matures on the farm. Down the line, Louise has plans to integrate tourism into her project, handling small tour groups before moving them off to the local pub for food and refreshment. In time too she is looking at parenting with a local brewing company.
‘I love being home on the farm,’ says Louise. ‘My parents are still going strong, farming beef and diary, and I love being part of the lifestyle and community. While our first blends will be available in less than six months we will spend the next five years watching our whiskey, opening the casks and checking on the maturation process, helping it where needed and finally creating our final taste. It is a long, gentle process but I am excited already about the final product.’
Louise will have to patient. Her whiskey will mature all in its own good time, and not a moment sooner, surrounded by her parent’s inquisitive dairy herd and the every present flocks of seagulls.
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