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Keelings' critics need to get real about how Ireland's food production system works

Darragh McCullough


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Soft target? Keelings have come under fire for flying in Bulgarian workers to harvest its strawberry and other soft fruit crops

Soft target? Keelings have come under fire for flying in Bulgarian workers to harvest its strawberry and other soft fruit crops

Soft target? Keelings have come under fire for flying in Bulgarian workers to harvest its strawberry and other soft fruit crops

How divorced are people from the reality of food production? That's the question I was asking myself as the Keelings fruit picker controversy raged last weekend.

The soft fruit company had taken the decision to charter a flight from Bulgaria to get their pickers in before the start of the season.

As usual, some of the Twitter commentary was hilariously ridiculous. Someone called 'Teelings' hypocritical and greedy for bringing in staff to 'pick barley'.