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'Greenwashing' could backfire on farming

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The Origin Green scheme rolled out by Bord Bia

The Origin Green scheme rolled out by Bord Bia

The Origin Green scheme rolled out by Bord Bia

Irish agriculture needs to back up its 'green' image with credible evidence rather than "glamour stories", Teagasc has warned.

"We've seen problems in other countries where they resort to glamour stories and greenwashing on biodiversity performance - that has major repercussions and backfires very quickly," Teagasc researcher and ecologist John Finn told the Farming Independent.


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