Farm Ireland
Independent.ie

Thursday 14 December 2017

FarmIreland announces sponsorship of TV show Rare Breed

Sharon Ledwidge, Tv3 Group Brands Partnerships Manager, Margaret Donnelly, Editor FarmIreland.ie, Geoff Lyons Commercial Director Independent News and Media, Sarah Geoghegan,
Sharon Ledwidge, Tv3 Group Brands Partnerships Manager, Margaret Donnelly, Editor FarmIreland.ie, Geoff Lyons Commercial Director Independent News and Media, Sarah Geoghegan,
FarmIreland Team

FarmIreland Team

FarmIreland.ie - Ireland’s leading digital agri news portal from INM, has announced its sponsorship of Rare Breed on TV3, 3e & be3.

The show, which provides an in-depth look into life on Irish farms, will now be sponsored by FarmIreland.ie and will run from February 28 to the final episode on June 6.

Since its launch, FarmIreland.ie, has grown to a monthly audience of nearly 600,000 users, 6.3m impressions and nearly 4,000 app downloads.

Speaking at the launch, Geoff Lyons, Commercial Director, INM said Rare Breed is a perfect sponsorship for FarmIreland.ie as they share the same audience; Ireland’s farming community who are seeking quality content and information on farming life, and the ups and downs that go with it.

“The website and app of FarmIreland.ie were launched in direct response to an appetite from our readers for quality content, reflecting real life, and the real business of farming. To date, it has seen hugely positive engagement from users, with a current reach on Facebook of 740,000 users and year-on-year growth of our farming audience has increased seven-fold.”

“We are constantly monitoring and adapting our content to fulfil the needs and wants of our audience. From a marketing perspective, we are able to give our sponsors category exclusivity allowing brands to strategically engage with their key audience.”

Margaret Donnelly, Editor FarmIreland.ie said the partnership is built on this relationship; one professional, Irish farming brand supporting the other, and examining the real issues that affect Irish farming and the agri community.

“In January, Indepenedent.ie celebrated a record 12m unique users, which was helped by the launch of new products such as FarmIreland.

Also Read


“FarmIreland’s success to date is a reflection of the quality of articles and trust that Independent.ie readers have in it as a brand.”Virgin Media Solutions Brand Partnerships Manager, Sharon Ledwidge, said TV3 is delighted to partner with Farm Ireland on Rare Breed.

“There are a number of natural synergies with this established quality Irish programme and farmireland.ie. Both give viewers a fascinating and trusted insight into modern farming life. The multi-platform sponsorship deal brokered by Livewire Ireland will include broadcast sponsorship, as well as ownership of all digital elements.”

Online Editors