Farm Ireland

Friday 19 January 2018

Dawn Farms secures €850m deal with Subway

Larry Murrin, CEO of Dawn Farms
Larry Murrin, CEO of Dawn Farms
Margaret Donnelly

Margaret Donnelly

Dawn Farms has signed a deal worth €850m to supply 4,000 Subway restaurants across Europe.

The deal will mean that Dawn Farms is providing meat into 30 countries across Europe, where Subway is located, including the UK.

The contract will run for seven years to 2024 and continues a long relationship between the Subway organisation and Dawn Farms.

Larry Murrin, CEO of Dawn Farms, said the deal was a testament of Dawn Farms’ continued investment in product innovation, our strengths in supply chain consistency and food security, and our vigilance in relation to competitiveness.

“The Subway organisation has ambitious growth plans for new restaurant openings in Ireland, the UK, and across Europe and with this strategic supply agreement these can translate into significant additional export sales for Ireland.”

Founded in Milford Connecticut in 1965, Subway is the world’s largest with more than 44,000 restaurants worldwide.

Dawn Farms is one of the leading suppliers of cooked and fermented meat for pizza, sandwich, ready meals & snacks, to international foodservice chains and food manufacturers.

The company was a founding member of Bord Bia’s Origin Green sustainability programme and is the current Irish Exporters Association Food and Drink Exporter of the Year.

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Subway already has supply links with Ireland sourcing dairy, bread and confectionery products from Irish companies as well as its sandwich meats from Dawn Farms.

“This contract demonstrates that Ireland and the Irish agri-food sector is held in high regard internationally and has the potential to expand its global reach, if we can achieve the right mix of competitiveness and market led innovation” said Larry Murrin.

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