Dairy and beef promotions in Tokyo dominate day two of agri-food trade mission to Asia
Day two of the Government of Ireland's Agri-Food Trade Mission to Asia focused on raising Ireland's profile across meat and dairy sectors.
The Minister for Agriculture Michael Creed also met with Japan’s State Minister for Agriculture Forestry and Fisheries, Mr Yousuke Isozaki.
Commenting on his meeting with Minister Isozaki, Minister Creed said “following on from yesterday’s meeting with the Minister for Health, Labour and Welfare, this was another opportunity to raise awareness of Ireland as a strategic partner from a food perspective.
"We also discussed our ambition to raise the 30 month age limit on beef imports and market access for sheep meat. Minister Isozaki, who also holds responsibility for the equine sector was interested to hear about Ireland’s success as a world leader in the Thoroughbred Horse industry.” Parallel to the meeting Department officials held technical discussions with their Japanese counterparts.
The day's events commenced with an Origin Green Seminar which focused on food safety controls in the dairy sector. At the Seminar, Bord Bia CEO, Tara McCarthy spoke of the importance of promoting Irish food safety in Japan:
"Japan has one of the most highly-respected food safety systems in the world, and we need to assure potential Japanese customers that our own dairy system is of a similarly high standard. Japan is one of our key overseas markets, where our sustainability credentials are a key competitive advantage."
The Minister later participated in an Ireland Japan Meat Round Table, hosted by Bord Bia and focused on sharing insights and information on the Japanese and EU meat markets.
Following this, Minister Creed spoke at the EU Beef and Lamb Technical Forum, which presented an opportunity to introduce major Japanese beef buyers to EU beef. Today's technical presentations outlined the high standards of food safety, quality assurance and traceability associated with beef from the European Union.