Bord Bia says new Warsaw office is a gateway to 11 Central European Markets
Bord Bia Warsaw today welcomed An Taoiseach Enda Kenny T.D. to its new office, from which it aims to drive exports of Irish food and drink to eleven targeted Central European markets.
An Taoiseach, Bord Bia Chief Executive Tara McCarthy and Irish exporters highlighted the value of Ireland as a source of sustainable produced food and drink to importers during a business event in the Embassy of Ireland, hosted by Ambassador Gerard Keown.
An Taoiseach, remarked that Bord Bia’s presence in the region would assist exporters build enduring business relationships at a time when Ireland’s food and drink industry is seeking new premium markets for food and drink in order to meet the targets of FoodWise 2025.
“Our food and drink industry has always embraced the challenge of finding new markets for our produce, exporting over 80% of what we produce. From this strategic location Bord Bia can pave the way to new and valuable markets reaching to the eastern borders of the EU with a combined population of 103 million and a retail market worth €177 billion. While our three largest markets in the region currently absorb 85% of exports, there exists huge potential for further growth.”
Poland is Ireland’s eighth largest EU market for food and drink with exports reaching an estimated €185 million in 2016, an increase of 15% on the previous year.
Bord Bia Chief Executive Tara McCarthy said the decision to establish an office in Poland followed considerable research into potential growth in Poland itself and its location as a gateway to Central Europe.
“This office opens at a time when many Irish companies are looking to new opportunities while still holding their positions in traditional markets. The value of trade to Poland has almost trebled over the last five years with dairy, beverages and prepared foods, all showing strong growth in 2016.
"The potential for further growth here and in emerging EU markets will increase their attractiveness to exporters and the increasing awareness of Origin Green will offer important assurances to buyers on sustainable sourcing. Bord Bia Warsaw will provide exporters with the resources, consumer insight and market intelligence necessary to help them maximise opportunities in these markets”.