Farm Ireland

Thursday 17 January 2019

Why Baileys' new tipple won't keep Irish dairy farmers sweet

Margaret Donnelly

Margaret Donnelly

Baileys has announced that it is launching its latest version of its popular drink onto the Irish market and it's likely that Irish dairy farmers won't be impressed.

The iconic Irish cream liqueur, which has exports of almost €500m, has kept itself up to date with consumers trends since it was launched in 1974, bringing out varying flavours including chocolate, orange truffle and coffee.

And now the brand, which is owned by Diageo, has launched in Ireland its dairy free and vegan-friendly version of the popular drink.

Baileys' website states that "every single drop of Baileys cream is supplied by small, local Irish family farms" and each year, 38,000 top-bred Irish dairy cows produce over 220m litres of fresh cream specifically for the creation of Baileys.

But, the new Baileys Almande is a dairy free and vegan-friendly version of the alcohol drink and it won't contain a drop of cream. At least not cream from dairy - the new version will be made with almond milk.

Baileys marketing manager at Diageo, Colin Donnelly, said: "We’re excited to introduce a truly indulgent treat for those who either can’t or choose not to have dairy in their diet.

"Baileys is the world’s most-loved spirit brand and we’re proud to be able to offer a dairy-free alternative with the same quality and delicious flavour that people love about Baileys."

Baileys Almande was launched last year, but only makes it to Irish shelves now, and according to the company is made with "real almond milk" and comes after Baileys launched a dairy-free version, this version is also vegan friendly - as the dairy-free version had honey and beeswax in it.

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The company, set up in 1974, uses over 250 million litres of fresh Irish milk annually and some 82 million bottles of Baileys are sold worldwide each year to 180 countries around the world.

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