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Tesco targets a 300pc increase in 'fake meat’ products on its shelves

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A Beyond Meat Burger is seen on display at a store. Picture taken June 3, 2019. REUTERS/Shannon Stapleton

A Beyond Meat Burger is seen on display at a store. Picture taken June 3, 2019. REUTERS/Shannon Stapleton

A Beyond Meat Burger is seen on display at a store. Picture taken June 3, 2019. REUTERS/Shannon Stapleton

One of Ireland's biggest buyers of beef, Tesco UK, is to increase its sales of plant-based meat by 300pc and will reportedly offer a 'fake' meat alternative to every meat product on its UK shelves within four years.

Tesco Ireland has not ruled following the move of its parent company, when questioned by the Farming Independent.


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