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Independent.ie

Friday 17 August 2018

Record sales for Kerrygold butter in Germany and the US

Kerrygold butter
Kerrygold butter
FarmIreland Team

FarmIreland Team

More than 50pc of German households bought a Kerrygold product last year, making it one of the top 10 fast moving consumer goods (FMCG) in Germany.

The Irish butter brand, which is owned and promoted by Ornua, was also a hit in the US, where it recorded double digit growth.

Last year was Ornua Deutschland’s most successful year to date with double-digit sales volume growth year-on-year. Kerrygold Butter volumes grew by more than 6pc, further increasing its well-established No. 1 brand position, the latest figures from Ornua's annual report show.

Kerrygold Extra volumes grew by more than 30pc and extended the market-leading position it gained in 2016. Kerrygold Cheese volumes grew by 15pc and the product range was extended with the introduction of three new varieties of shredded cheese.

Ornua is a dairy co-operative which markets and sells dairy products on behalf of its members; Ireland’s dairy processors and, in turn, the Irish dairy farmer.

Read Also Shopkeepers in one US state face prison if they sell Kerrygold butter

Last year Ornua Foods in the US saw the Kerrygold brand continued to perform well in the butter and specialty cheese categories, achieving 21pc year-on-year volume growth A fully-integrated, TV-led Kerrygold marketing campaign reached a 50pc awareness level amongst mainstream US consumers.

Kerrygold Irish Cream Liqueur is now available in over 5,000 retail accounts.

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Kerrygold in the UK

Sales of both the Pilgrims Choice and Kerrygold brands in the UK grew in 2017. Pilgrims Choice gained market share and further strengthened its position as the No. 2 cheddar brand in the UK.

Kerrygold gained market share through the growth of its core range, which is now the No. 3 block butter brand in the UK.

Ornua is Ireland’s largest exporter of Irish dairy products, exporting to c.110 countries worldwide.

Read Also Why the world loves Irish Butter - exports surged 60pc last year

In March, Ornua announced record revenues of €2.1bn for 2017, an 18pc increase year-on-year.

Operating profit at the group, which is funded by 33 dairy co-ops, was €35m, up almost a third on the 2016 performance, according to the group’s financial results published today. Meanwhile profit before tax increased by 84pc to €29.1m.

The performance was driven on the back of a record year for Kerrygold in Germany and the US, were the brand recorded double-digit volume growth in each market.

During the year, the group expanded its German production facility, with total investment in the facility now standing at €60m, while in North America, Ornua reported a record year for its ingredients division.


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