Bord Bia has no role in policing products that are being “chopped up and marketed” as Irish
Bord Bia has no role in policing products that are being “chopped up and marketed” as Irish, the organisation has said.
Bord Bia’s CEO Tara McCarthy and Bord Bia Director of Quality Assurance Michael Maloney appeared before the Joint Committee on Agriculture today to address the roles the organisation is playing to address key Irish and global food issues.
Senator Tim Lombard of the committee questioned Bord Bia on the growing concern in the farming community that products that are not produced in Ireland are being “chopped up and marketed” as Irish.
“Is there anything we can do to stop products like poultry that are being produced in places like France but are being chopped up and marketed as Irish. Is the knowledge there that it’s not an Irish product?” he asked.
Independent TD Michael Fitzmaurice also questioned what the organisation intended to do about products that were being wrongly stamped with an Irish label.
“Farmer organisations in different parts of the country brought to our attention that even though meat may be stamped as Irish it wasn’t Irish at all. What do you intend to do to curtail that problem?”
Addressing these concerns, Mr Maloney said Bord Bia has no role in policing such products and advised that the majority of consumers are educated when it comes to identifying the Bord Bia Quality Mark.
“In relation to meat stamped as Irish, if meat is being misrepresented in the market place that’s an issue for other bodies other than Bord Bia. We don’t have the responsibility of policing how it is portrayed in the market place,” he said.