Farm Ireland

Wednesday 24 January 2018

1,000l of water for 1l of milk

With estimates that it takes up to 1,000 litres of water to produce each litre of milk in sun-soaked Saudi Arabia, Bord Bia are gearing up for a major marketing campaign in the Middle East.

Irrigation to produce fodder for dairy cows has helped deplete 70pc of Saudi's non-renewable groundwater and dairy producers are now being forced to turn to expensive desalinised water to keep up with demand for milk that is growing at a rate of 6pc a year.

Purchasers are increasingly turning to milk powders to satisfy demand, which presents huge opportunities for Irish exporters. Bord Bia is planning a marketing offensive in the Kingdom, which should be rolled out later this year.

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