Tuesday 20 February 2018

Dunnes top for uniforms, Aldi for food in back-to-school wars

Sarah McCabe

Sarah McCabe

Back-to-school shoppers favour Tesco for stationery, Aldi for food and Dunnes Stores for uniforms in the hotly-fough back-to-school supermarket wars, research has found.

Shopping rewards app Reep surveyed 1,600 shoppers across the nation between August 17 and September 17.

On a normal week for families, shoppers did their main shop in one regular store.

But just a tenth of parents did their back-to-school shop in one single store, Reep found. Shoppers were even prepared to travel to retailers outside of their normal repetoire, like Easons and Heatons.

Tesco was rated top for stationery, Dunnes came top for uniforms and Aldi for food.

Some 43pc of shoppers stated a preference for Dunnes when it came to uniforms.

Shoppers were also very clear on why they chose to shop with a particular retailer.

Those consumers who indicated that they favoured discounters Lidl and Aldi were driven by price, while shoppers who veered towards Tesco and Dunnes Stores were motivated by vouchers and coupons.

Supervalu customers were motivated by above-average store loyalty.

In a previous survey by the Irish League of Credit Unions, seven out of 10 parents admitted that 'back to school' costs negatively impacted household bills and family plans.

Parents said they had to sacrifice their family holiday or children's summer camps this year to cover the cost of sending their children back to the classroom.

Eight out 10 parents of school-going children felt the cost of sending their kids back to school was a significant financial burden.

The survey found that 32pc of parents said they were likely to get themselves into debt to cover this cost.

The average amount borrowed is €360.

Sunday Indo Business

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