The upcoming General Data Protection Regulation (GDPR) is designed to strengthen and unify data protection for all individuals within the EU.
But recent research from Independent.ie suggests that Irish firms are not prepared for the regulation which come into place next May.
A survey conducted among over 200 Irish businesses showed that over half of those surveyed are not prepared for GDPR while a further 32pc aid they are not aware of non-compliance implications which could be costly.
GDPR is one of the topics being addressed at the upcoming Dublin Information Sec 2017 cyber security conference on November 1 at the RDS.
Here Daragh O'Brien of Castlebridge, a data management and governance firm, talks us through GDPR and its implications for Irish business.
He is just one of the speakers at the conference. Others include Jeanette Manfra, Assistant Secretary Office of Cybersecurity and Communications National Protection and Programs Directorate Department of Homeland Security; Brian Honan, chief executive at BH Consulting and Bradley C Birkenfeld, banker and whistle-blower.