Thursday 18 January 2018

'Don't work with difficult or incompetent people - they take up too much time and energy...'

What I wish I’d known before I started

Managing director of Unique Media Al Dunne
Managing director of Unique Media Al Dunne

Al Dunne

'Firstly, your reputation is paramount, so engage in the management of your own reputation and the reputation of your brand or company as early as possible.

"Be aware of how you come across in person, in meetings, in your work environment, in social situations - and in particular, on social media platforms. You may be partial to engaging in the odd bout of silly behaviour at the weekend but you don't want clients or employers to see the evidence on your social media feed. Like it or not, prospective clients or employers now check social media platforms as a matter of course.

"Keep up to date with technology developments, particularly with programmes or apps that can help you manage your business or career more efficiently. Technology has substantially changed the way we conduct day-to-day operations in so many ways.

"I'm lucky enough to have a natural interest in computers and programming and love exploring new technology. My first elevation to management was probably in part due to my curiosity about how a particular computer programme worked, rather than being able to work the programme.

"Keep your ears open and listen to what's going on around you. Unique Media has an open-plan office space and we encourage all team members to actively listen to the more experienced staff and how they deal with situations. It's a learning environment and we make it clear to all new team members that by listening they will pick up good habits from their more senior colleagues.

"Don't work with difficult or incompetent people, whether they are staff members or clients. They take up too much time and energy and can drain your enthusiasm.

"Fire fast, but work very hard to keep good staff and clients. If you do a great job for a client, they will recommend you or your company to other people and word of mouth will always be more valuable than advertising. It also helps develop that important reputation for you and your brand or company.

"Finally, don't spend too much time crying over spilt milk. Yes, it's very annoying if you don't win a tender or if a client decides to move their business to a competitor, but spending a week being miserable is not productive for anyone. Analyse why it happened, learn from it and move on."

Sunday Indo Business

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