Sunday 18 March 2018

DCC boosts flagging mojo by Swedish 'lust' drug buyout

Nick Webb

Nick Webb

Faced with wobbly profits, Tommy Breen's DCC has snapped up Nordic firm Midsona, which produces the Swedish sex drug VitalMax Man. DCC's share price has thrusted upward in the wake of the deal.

The Swedish sex drug, which is a heady cocktail of cayenne pepper, ginger, Rhodalia rosea and amino acid Arginine, is designed to "increase sexual desire" and give the old family jewels a bit of a helping hand.

VitalMax Man is one of a portfolio of products made by Midsona, the €7m Swedish company bought by DCC last month. Midsona supplies "product development, registration, manufacturing and packing services to a range of leading Swedish and international consumer healthcare and health and beauty brand owners," according to DCC.

"The acquisition of Midsona Manufacturing is in line with DCC Healthcare's strategy to extend its service offering to brand owners in the health & beauty sector and to expand its European customer base," added DCC boss Tommy Breen.

DCC now has a wildly diverse bunch of products and services under its umbrella through its different divisions. The company, which was set up by the ill-fated Jim Flavin, distributes everything from Spiderman DVDs and Super Mario video games to Hula Hoops and Skips.

The listed firm is also a huge player in the home heating oil sector in Ireland and the UK as well as waste, recycling and healthcare sectors.

DCC's profits fell last year as mild weather and higher oil prices hit margins. Sales of the lust drug may help to restore DCC's flagging mojo.

Sunday Indo Business

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