Datalex signs digital deal with airline SAS
Datalex, the Dublin-based travel software firm, has announced a long-term agreement with Scandinavian Airlines (SAS).
The agreement will see Datalex support the airline in its digital transformation strategy, with new distribution capability (NDC), merchandising and order management across its sales channels.
"We look forward to bringing a full cloud-hosted NDC platform to production with SAS, enabling its digital retail strategy to provide consistent, competitive and optimised offers across all sales channels," said Datalex CEO Aidan Brogan.
The company's platform will support the shopping, pricing and promotion of offers based on data collection and intelligence to deliver a personalised retail experience to around 30 million SAS customers. Shareholders in Datalex include billionaire Dermot Desmond. Last year the company generated adjusted ebitda of $14.2m.