With an estimated €1m investment, Virgin TV has launched a new cross-platform advertising campaign to promote its new streamlined service which is called Virgin TV Anywhere.
As part of this new offering, the company has ditched its Horizon and MyPrime offerings in favour of a more seamless brand offering that reflects the multi-device viewing habits of its customers.
Created by Rothco, with media buying managed by OMD, the TV ad was directed by Brian Williams while the voiceover is by the British actor Brian Cox. The multi-channel campaign will run until April across TV, cinema, radio, and digital as well as-of-home channels.
Sunday Indo Business