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Skimping on glossy property brochures is a false economy

Paul McNeive


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It is much more difficult to make an emotional impact on a potential buyer that is swiping left and right and constantly enlarging and reducing the size of images and text just to be able to read it

It is much more difficult to make an emotional impact on a potential buyer that is swiping left and right and constantly enlarging and reducing the size of images and text just to be able to read it

It is much more difficult to make an emotional impact on a potential buyer that is swiping left and right and constantly enlarging and reducing the size of images and text just to be able to read it

I was surprised recently when viewing two properties, not to be offered a brochure by the estate agent.

When I asked for a brochure I was told that they are available online. One agent explained that they had stopped producing hard copy brochures at the outset of the pandemic to reduce handling and the risk of passing infection, but that they had not reverted to producing physical brochures since.


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