Thursday 24 October 2019

High-tech hotel backed by Denis O'Brien to ease room crisis

Aloft hotels are known for their iconic designs
Aloft hotels are known for their iconic designs

Saurya Cherfi

The first high-tech Aloft hotel to be opened in Dublin, and backed by billionaire media tycoon Denis O'Brien, will help tackle a hotel bedroom deficiency in the city, the Circuit Licensing Court has been told.

Barrister Kerry-Jane Morgan said that Blackpitts Hospitality Limited, which trades as Aloft Dublin City, planned to open the new 202-bedroom hotel in the Blackpitts area of Dublin's Liberties, near St Patrick's Cathedral.

Ms Morgan said the Aloft brand was very well-established in the US.

She said the eight-storey, high-tech hotel would be ready to open in July 2018.

Counsel told Judge Karen Fergus that Blackpitts Hospitality Limited was applying for a declaratory order, ensuring the hotel would obtain a full licence if planning permission terms, as lodged with the court, are adhered to.

Mark Lynch, a director of the company, said Aloft was recognised internationally as "a fun and vibrant brand with hotels that have attractive and colourful spaces".

Mr Lynch yesterday told Judge Fergus that the "loft-like" rooms would feature a system which would enable guests to use their mobiles to access them.

Ms Morgan said the hotel, located at Mill Street, Blackpitts, would employ 50 people when it opened.

Judge Fergus said she was satisfied to grant Blackpitts Hospitality Limited the declaratory order.

Hotel giant Marriott International announced last month that it was behind the new hotel, which will be opened through a franchise agreement with Blackpitts Hospitality Limited.

It will be operated by Pembroke Hospitality, a hotel management company which was co-founded by former chief executive of Jurys Doyle, Niall Geoghegan.

It was reported two years ago that Mr O'Brien had committed "several million" to the €40m planned enterprise.

Irish Independent

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