Elizabeth Hurley, model Suki Waterhouse, Olivia Palermo and influential style blogger Susie Bubble have one thing in common - they have all shopped at Kildare Village which yesterday announced a €50m expansion plan for their outlet on the M7.
The Village, which opened in 2006, attracts 2.4 million visitors a year. Its second phase of expansion will add 36 new boutiques of international brands, creating an additional 380 jobs and bringing the number of employees at the Village to more than 1,000 in 100 shops.
The concept of selling one season-old clothes, accessories and lifestyle goods at 60pc discount all year round has proved popular here. And, while the tenancies change, there are the regular bands such as Ralph Lauren, Anya Hindmarch, Barbour, Church's, Louise Kennedy, Wolford, Furla, N Peal, Molton Brown and Lulu Guinness.
Yesterday, as the expansion plan was announced, it emerged that new pop-ups for Christmas will open in December, including the shoe brand Kurt Geiger Boutique and the American designer Kate Spade.
The building contract has been awarded to Collen Construction with 120 jobs created during construction and the project will be completed in 12 months.
Director of Kildare Village, Maria McGovern, said the €50m investment would allow the shopping outlet expand to accommodate the demand.