Monday 22 January 2018

C&C reports 'resilient' sales in Ireland and Scotland

Magners firm C&C reports 'resilient sales'
Magners firm C&C reports 'resilient sales'
Sarah McCabe

Sarah McCabe

C&C has reaffirmed its 2014 profit expectations after reporting resilient sales in Ireland and Scotland.

The company restated its operating profit guidance for 2014 of between €125m and €132m.

Trading in key markets Ireland and Scotland in its third fiscal quarter, September to November, was described as “resilient”.

Combined, those market account for about 63pc of group earnings.

The company said the Gleesons business, the Finches Orange manufacturer which C&C bought in 2012 and is in the process of integrating, performed in line with expectations.

It is also in the process of expanding its craft beer offering in Ireland.

Nine-month net revenues from Ireland (excluding the Gleesons business) increased by 3.7pc and volume was up 3.5pc.

Tennent’s Lager performed well in Scotland with volumes up 8pc in the three month period. Caledonia Best and Heverlee volumes also continued to grow.

However C&C said trading in the “highly competitve” UK cider market remained challenging. Its flagship UK product is Magners, which is the number one UK modern cider brand by volume and value. The company recently decided to invest €3m in marketing the brand in the UK, including a new sales team. It is also trying to expand its British portfolio by pushing its Affleston and Blackthorn brands.

Meanwhile sales in the US and Australia were impacted by changes to distributions processes.

Irish Independent

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