Friday 24 November 2017

Toyota threatens legal action over Brexit claims

Toyota is the most popular marque of car in Ireland
Toyota is the most popular marque of car in Ireland

Joe Churcher

Vote Leave has been threatened with legal action by Toyota over claims it has used its logo without permission and wrongly suggested it backs Brexit.

The Japanese car giant has previously stated that Britain quitting the EU would "create additional business challenges" and remaining in the bloc "is best for our operations and their long-term competitiveness".

But it said the decision was for the British people and "we strongly object to the use of our brand and the use of our name in the Vote Leave campaign".

In a statement, it said the material "contains Toyota's logos and trademarks and could mislead the reader into thinking that Toyota endorses the Vote Leave campaign".

It said: "We offer no such endorsement and further we are considering a formal legal complaint at this unauthorised use of our trademarks, which infringes out rights as the owners of the Toyota brand.

"Toyota does not wish to enter the campaign and we fully respect that whether to remain or to leave the European Union (EU) is for the British people to decide.

"So we strongly object to this unauthorised use of our brand and the use of our name in the Vote Leave campaign.

"Furthermore, Toyota has already stated that we believe continued British membership of the EU is best for our operations and their long term competitiveness."

Press Association

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business