Monday 11 December 2017

HB's Iceberger is latest casualty of Brexit

Ice cream producer HB has said Brexit and changing diets are behind the decision to axe the ‘Iceberger’.
Ice cream producer HB has said Brexit and changing diets are behind the decision to axe the ‘Iceberger’.

Annette Curtain

Ice cream producer HB has said Brexit and changing diets are behind the decision to axe the 'Iceberger'.

With the price of flour expected to rise after the UK makes its exit from the EU, the cost of the Iceberger biscuit is too much for HB to cover. Another reason is the rise of lactose- and gluten-free diets - an enemy of the popular ice cream sandwich.

A HB source told the Irish Independent: "The reality is the Iceberger survived ten years of recession from 2007 - but the double whammy of Brexit and the gluten-free/lactose-free diets means the end. In the same way the smartphone has challenged the media and information landscape, the NutriBullet has more or less finished off the Iceberger."

Last night, a HB spokesperson said there is enough Iceberger stock to last until June.

"It's with regret that we say goodbye to this all-time classic - the decision to de-list Iceberger is one we know will sadden ice cream lovers across Ireland.

"Icebergers will be available in select stores nationwide for a limited time only."

Two weeks ago, the millers association for the UK and Ireland warned the price of bread could rise by 10 cent after Brexit.

Irish Independent

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business