Friday 27 April 2018

Brexiting Britons more likely than us to have no time for brekkie

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Ellie Donnelly

Ellie Donnelly

Nearly half of adults in the Republic of Ireland agree either strongly or slightly that they are often confused about what they should eat to stay healthy.

That's despite a finding that 83pc of consumers in Ireland say that their diet is either "very" or "fairly" healthy.

In addition, three in 10 respondents in the Republic believe that their diet has become healthier in the past 12 months, according to the 2017 Bord Bia Periscope Report of Ireland and Britain.

In efforts to become healthier, the research found that ownership of Nutri/Magic Bullets increased in 2017, with 12pc of households in Ireland now owning the smoothie-makers.

In contrast, ownership of deep fat fryers continues to fall steadily - just two in five households in Ireland own a deep fat fryer in 2017, down from 65pc in 2003.

Along with nearly half of consumers agreeing to being confused about what to eat to stay healthy, a steady stream of consumers in both the Republic of Ireland and Britain - roughly one in five - find it difficult to understand the nutritional claims on packaging, and food labelling, the research found.

Meanwhile, 15pc of Irish people in 2017 agree with the statement that "choosing healthy food to eat is very limited and boring too", while almost one in three consumers from the Republic of Ireland agree that the statement "I would like manufacturers to help me eat healthy" applies a lot to them.

However, Bord Bia reports that there is a "sustained" reduction in the proportion of respondents in the Republic of Ireland and Britain who agree with the statement "if the label says 'low fat' or 'reduced fat', then the product will always be a healthy choice" with just 17pc of adults say that this statement strongly applies to them.

This suggests that consumers are not buying into low-fat labelling as a healthier choice.

Along with consumers positive attitudes towards their own diet, just over one in 10 adults in both the Republic of Ireland and Britain agree strongly that they are concerned about their children becoming obese. And according to the research from Bord Bia, this seems to be less of a concern than recorded in previous measures.

The low level of concern towards childhood obesity comes despite the fact that almost one in four children on the island of Ireland are either over weight or obese, according to the latest information from the Safefood body. Meanwhile, two out of every three adults on the island of Ireland are over weight or obese, according to the Safefood data.

While consumers continue to see themselves as being very healthy, over half of adults in Ireland and the UK say that they have eaten in a restaurant/pub/café in the seven days prior to the survey taking place.

Breakfast shows a big divide between consumers in the Republic and Britain - only a third of Irish consumers said that they rarely have time for breakfast, something that rises to almost half of adults in Britain.

The Bord Bia periscope report is a comprehensive review of food attitudes, shopping and cooking trends among what Bord Bia has described as a nationally representative sample of adults.

The sample size taken in the Republic of Ireland was 1,004 consumers, while in Britain the sample size taken was 1,078 and the fieldwork was carried out between March and April of this year.

Irish Independent

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