Friday 15 December 2017

Brexit win for the West of Ireland as medical conference moves from London to Sligo

Firefly founder and medical director Martin McGeough and big-wave surfer Dr. Easkey Britton launch Firefly Summit 2017, which is moving from London to Sligo as a result of Brexit
Firefly founder and medical director Martin McGeough and big-wave surfer Dr. Easkey Britton launch Firefly Summit 2017, which is moving from London to Sligo as a result of Brexit
Ellie Donnelly

Ellie Donnelly

The Firefly Summit, a conference of 200 podiatrists, mainly from London and the rest of the UK, will move to Sligo this year.

The summit will see 21 of the podiatry profession’s top minds deliver a series of quick-fire lectures, sharing their hands-on clinical practices.

Firefly, a custom-made orthoses company, made the decision to move the summit to Sligo as a result of the impact Brexit was having on its business.

"When sterling started devaluating on the back of the Brexit announcement, our margins were way down. We have managed to survive – but only just about. We had to decide how we were going to respond to it," Martin McGeough, Firefly’s founder and medical director said.

Read more: Bounce in confidence on the back of hopes of a soft Brexit

While some companies are looking at how to reduce costs or increase prices, Firefly are looking at building relationships with customers who are podiatrists, and by moving the conference to Sligo the company hopes to cement existing relationships with customers and build more.

Firefly is also turning the concept of a medical conference on its head by taking speakers and delegates out of the lecture halls and into nature.

Surfing, hiking, stand up paddle boarding (SUP), golf and other activities are built into the programme of the Firefly Summit, which takes place from September 29-30.

This will allow attendees to connect with the UK and Ireland’s most renowned podiatric consultants and practitioners in a relaxed setting by removing the barriers of traditional conferences, Firefly said.

Podiatry or podiatric medicine is a branch of medicine devoted to the study, diagnosis and medical and surgical treatment of disorders of the foot and ankle.

It is expected that the conference will result in an economic boost of at least €320,000 to the local economy.

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