Thursday 19 September 2019

€12m tourism campaign to attract more visitors here

 

Tourism Minister Shane Ross believes falling sterling may deter British visitors. Photo: Steve Humphreys
Tourism Minister Shane Ross believes falling sterling may deter British visitors. Photo: Steve Humphreys
Ian Begley

Ian Begley

The Government has launched a €12m campaign to boost Irish tourism over the next three months.

Tourism Minister Shane Ross launched Tourism Ireland's multi-media autumn campaign yesterday to boost late-season travel to Ireland from around the world.

However, he said the fall in the value of sterling, with Brexit on the horizon, has made holidays in Ireland more expensive for British visitors.

"It is essential that we continue to promote and expand our tourism offering around the world in the face of challenges such as Brexit and other international economic uncertainties," he said. Attractive offers for good value fares and packages are now a major focus for Tourism Ireland's autumn campaign, particularly in Britain.

Niall Gibbons, CEO of Tourism Ireland, said Brexit remained an ongoing challenge, giving rise to consumer concern particularly in Britain and some mainland European markets.

Helen McDaid, enterprise development manager at Fáilte Ireland, told the Irish Independent Brexit was the number one concern among businesses.

"This year we invested €5m in our 'Get Brexit Ready' programme, commercial development to target overseas buyers and new marketing campaigns to support the tourism sector as it prepares for Brexit. To date, we have provided Brexit business supports for over 700 businesses across the country," she said.

Fianna Fáil Brexit spokesperson Lisa Chambers said as sterling continued to weaken Ireland will see a major decrease in British tourists.

"Tourism Ireland's campaign is welcomed, but once Brexit comes into play, we'll need a far greater number of these initiatives and investments," she said.

Irish Independent

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