Thursday 22 February 2018

BlackBerry's blips help Apple regain core market value

THE death of Apple co-founder and former chief executive Steve Jobs last week inevitably led to speculation about the future of the iconic technology company.

However, if last week's BlackBerry fiasco is any indication, then reports of Apple's imminent demise may be greatly exaggerated.

At present there are four main players in the smartphone market, Apple's iPhone, Google's Android system, Nokia and BlackBerry. While BlackBerry has long been a distant fourth in the smartphone market it has always had a loyal following, particularly in the financial sector, due to the fact that it uses its own servers, meaning that messages are more secure.

That was before the events of last week, which saw BlackBerry out of action for up to three days. Already analysts are questioning the future prospects of RIM, the Canadian company which produces the BlackBerry.

With Nokia smartphones in the middle of a complex transition from its own Symbian system to Microsoft's Windows Phone 7 and Apple's latest offering, the iPhone 4s, selling well despite the poor critical reception, the latter's lead in the smartphone market looks secure for now.

Sunday Indo Business

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