Saturday 24 February 2018

Apple TV 'on hold as focus shifts to iWatch'

Analysts say the Apple TV has been delayed to 2015 as the company focuses on the iWatch and 'wearable devices'

One of many mock-ups of how Apple's iWatch might look
One of many mock-ups of how Apple's iWatch might look

Daniel Johnson

Apple's long-awaited plan to release ultra-high definition televisions in 2014 has been put on hold as the company turns its focus to wearable devices such as the iWatch.

According to supply chain sources cited by the DisplaySearch blog, Apple have decide to postpone the 'iTV' beyond its rumoured 2014 release as consumers do not replace TVs often enough, and because the company wants to make certain it can offer something well beyond a traditional television.

Last month it was reported that Apple hoped to release the 65-inch and 55-inch TVs in the fourth quarter of 2014, retailing from $1,500 to $2,500 each.

But Paul Gagnon of DisplaySearch wrote on Monday: "According to sources in the TV supply chain, it appears that Apple’s long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices.

"To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV channels, or proprietary content not available on other devices.

"Neither of these is easy to achieve, and our sources indicate this is one of the principle reasons for the delay in the project."

Before he died in 2011, Apple co-founder Steve Jobs told his biographer he had "finally cracked" how to build a television that could wirelessly synchronise with Apple's other device.

Current chief executive Tim Cook also said last year that television remains an area of "intense interest" to Apple.

At the time, he said: "We are going to keep pulling the string and see where this takes us."

It was reported earlier this year that Apple now has up to 50 employees working on developing the iWatch.

The FT claimed that Apple "has embarked on a hiring spree to tackle design problems" with the product.

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