Monday 19 February 2018

Animation once again

THE previous Government was focused on the idea of a "smart economy" that would help drive the recovery of the country and the new Government is expected to follow a similar theme.

One sector that has been an international success more or less by itself is the animation sector.

The industry has quietly built a worldwide reputation for excellence, with production companies receiving regular international recognition.

The Oscar nominations for Dublin's Brown Bag Films and Kilkenny's Cartoon Saloon are just the tip of the iceberg for an industry that has thrived throughout the downturn.

Supported by tax breaks and loans from the Irish Film Board, the industry has been a creative and commercial success.

Most of the staff in the sector are home-grown, with many of them graduating from either Dun Laoghaire Institute of Art, Design and Technology or Ballyfermot College of Further Education.

The industry undoubtedly has its challenges -- it is at the mercy of the Government for tax breaks whose removal would decimate the industry -- while the lack of a mandate for RTE to use Irish animated programmes also restricts the industry.

Despite those challenges, the sector is thriving.

And there are few sectors we can use that description for at the moment.

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