Wednesday 21 February 2018

Aer Arann get sporty with Newstalk

AER Lingus Regional, operated by Aer Arann, has become Newstalk's official flight partner in a six-month deal.

Under the agreement, Aer Lingus Regional will support Newstalk's coverage and broadcast of Premier League, Heineken Cup, RaboDirect Pro 12 and other live sporting events.

Aer Lingus Regional also announced that the airline has added additional flights and adjusted flight schedules to accommodate the forthcoming Six Nations rugby championship games and key Champions League fixtures.

Additional flights include four additional flights to Edinburgh Airport for the Ireland versus Scotland game at Murrayfield. In addition, Aer Lingus Regional has added extra seats on the London Southend to Dublin Airport route to meet demand for rugby supporters flying to Dublin for the England versus Ireland game next Sunday.

Equally, the Cork to Manchester route will accommodate a day trip for the Manchester United versus Real Madrid game on March 5 for Cork-based fans while an extra flight has been added to meet the demand of Irish-based fans travelling to see Celtic play Juventus in Glasgow on February 12.

Commenting on the partnership, Aer Arann chief commercial officer Simon Fagan said: "Partnering with Newstalk is a natural fit for us as both Newstalk Sport and Aer Lingus Regional are committed to facilitating the link between supporters and sport."

Speaking at the announcement, Newstalk sports editor Ger Gilroy said: "As our live coverage has expanded in recent seasons to take in the Heineken Cup and the Premier League it was vital for us to get a travel partner who understood our needs and better still the needs of our listeners. We've found that in Aer Lingus Regional and can't wait to work with them."

Numbers connected for Blueface in 2012

CLOUD telephony company Blueface says it has recorded its most successful year in business to date in 2012, posting an increase in its business customer base and continuous growth in the volume calls made from its landlines and mobiles.

The business has been working to improve its business offering and now gets 94pc of its revenues through business to business communications and 20pc growth year on year since 2011.

"To meet this growing business demand Blueface has furthered its commitment to R&D and is working closely with technical partners such as Panasonic to deploy a best in class, innovative service," the company claims.

The firm expanded its business customer base by 38pc during 2012 with a number of notable customer wins for its innovative 'Hosted PBX' offering. Well-known brands joining Blueface during 2012 included Apple retailer Compu B; hospitality chain FX Buckley; mobile payments pioneer Sum-Up; and a number of sign-ups in the educational sector including the Digital Marketing Institute.

Company chief executive Alan Foy said: "Despite the tough economic climate, many of our business customers are thriving by finding more innovative and cost-effective ways of doing business. We have found that customers are increasingly eager to avail of new low-cost converged offerings and hosted voice services delivered on the company's existing IP network."

Kerrygold success in 'moove' to Africa

KERRYGOLD is celebrating the success of its pre-Christmas 'Moovin to Africa' campaign, which, it says, saw a massive increase in Facebook traffic for the brand. The campaign attracted nearly 5,000 likes and reached over 160,000 people.

The campaign was highlighting the partnership between Kerrygold and Bothar. Kerrygold is assisting Bothar in sending dairy cows to Africa, where they will help local communities to feed their families and develop their farms sustainably.

Bothar has been running similar programmes in Africa for over 20 years.

Kerrygold and digital agency Cybercom teamed up to create the campaign to raise awareness and discussion around Kerrygold's Christmas 2012 partnership with Bothar and to build Kerrygold's online community.

Irish Dairy Board corporate communications manager Jeanne Kelly said: "This latest integrated interactive video and online campaign shows Kerrygold still continues to be at the forefront of PR and marketing. We can't wait to show you what we have in store next."

Irish Independent

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