UDG Healthcare buys specialist PR firms in £13m deal
UDG Healthcare said today it will purchase specialist PR firms Galliard and Nyxeon in a deal worth £13m (€16m).
The deal is worth £6.5m on completion with an additional £6.5m payable based on profit targets being reached over the next three years.
The company said today the new business will complement the existing services delivered by its Ashfield Healthcare Communications business.
"This purchase is fully aligned with our global growth strategy of extending the range of services we offer in high value multichannel healthcare communications and follows the successful acquisitions of InforMed, Watermeadow and more recently Knowledgepoint360," said Liam FitzGerald, UDG chief executive.