Thursday 22 February 2018

Tourism chiefs seek Kimye dividend

Irish tourism chiefs are looking to cash in on Kim Kardashian's decision to honeymoon in the country with Kanye West.
Irish tourism chiefs are looking to cash in on Kim Kardashian's decision to honeymoon in the country with Kanye West.

Tourism chiefs in Ireland are aiming to cash in on reports of one of the world's most famous couples honeymooning in the country.

Celebrity television star Kim Kardashian and rapper Kanye West reportedly flew into Cork yesterday evening for a supposedly secret getaway after their Italian wedding.

But when rumours spread of the glamour arrival - still to be confirmed by the newlyweds - scores of teenage fans and inquisitive locals descended on the luxury Castlemartyr Resort.

The rapper, 36, and reality TV star, 33, took off for a rural retreat after celebrating their weekend wedding with several hundred guests at the 16th-century Fort Belvedere in Florence.

It was the groom's first and the third for his bride.

And Tourism Ireland is now hoping to cash in on the worldwide interest in the couple's Irish honeymoon by targeting their massive online fan base.

Kardashian has 40 million plus followers on Twitter and Facebook.

"We're working hard to produce a guide for their fans about where they are, or rather where they might be," marketing director Mark Henry said.

"We'd love to be able to give their millions of followers the information so maybe they can follow in their footsteps. It's a global story."

When news first emerged of the superstar arrival, Mr Henry posted on his Twitter account: "A big welcome to Ireland @KimKardashian and @kanyewest from all of us at @TourismIreland - we're working to improve the weather right now..."

Tourism Ireland is hoping to run a potentially massive and lucrative marketing blitz by using a guide of places to visit to connect with just a fraction of the couple's millions of followers.

The agency is hoping fans eager to get a glimpse into the lives of the rich and famous will maybe follow suit with a trip to the south-west.

The first sign of the superstar arrival was a private jet landing at Cork Airport yesterday afternoon and a couple being whisked from the runway in limousines.

The couple - known as Kimye - are reportedly expected to spend one day in Dublin but the frequent social media users have remained unusually quiet about their plans.

Kanye West proposed to Kim Kardashian on her 33rd birthday in October last year.

Their daughter named North was born in June 2013.

Press Association

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