YouTube 'planning pay channels'
Published 07/05/2013 | 10:12
Internet giant YouTube is poised to announce a series of pay channels, an industry source has revealed.
The content will be in addition to the millions of videos viewers watch for free on YouTube. It is not clear whether the paid videos will come with advertising.
YouTube said it was looking into creating a "subscription platform" that provides its partners with a way to generate revenue beyond video rentals and placing ads in and around content. It said, however, that it had "nothing to announce at this time."
Executives hinted at the coming pay channels at a preview event in March ahead of a meeting in New York with advertisers.
Such a model could help video producers make money from niche audiences. That is different from how YouTube works now, where the most popular videos, like Psy's Gangnam Style music video, make the most money from advertising.
One example given by executives was of video lessons by a computer science teacher. "For people who create great value but for only a narrow interest group, I think that the potential for pay channels unlocks opportunities for creating revenue streams," said Lucas Watson, YouTube's vice president of sales and marketing, at the time.
Introducing pay channels would also accustom fans of YouTube to paying for content, something the site is not known for, although it has sold and rented movies and TV shows from major studios since late 2008.
"It's a whole new skill set to develop: to convince people to actually take out their credit card, even for one cent," said Robert Kyncl, YouTube's vice president and global head of content partnerships, said at the March event.
Google bought YouTube for 1.76 billion dollars in 2006 when the video site had an estimated 50 million users worldwide. Today, the site boasts more than 1 billion visitors a month.