William and Kate to take on 'business ambassador' roles
Published 17/07/2011 | 05:00
PRINCE William and his wife Kate are to become "ambassadors" for British business, undertaking royal tours to boost the country's commercial interests abroad.
Following the success of their recent tour of North America, where the couple carried out several engagements in Los Angeles to highlight British business, the pair will consider foreign office proposals for more trips.
A royal aide said: "They have genuinely enjoyed being ambassadors for the UK and flying the flag for British business in America, and it is definitely something they will start to do more of.
"They will now start to visit countries of strategic importance to the UK with the purpose of meeting the Foreign Office's commercial objectives."
During their visit to California, Prince William and Kate attended an event promoting east London's 'Tech City' as a world-leading area for technology and software design. They were also honourary guests at a Bafta dinner, of which William is patron.
During the event, attended by Nicole Kidman and Tom Hanks, Prince William spoke of his desire to promote young British talent in Hollywood.
A spokesman for UK Trade and Investment (UKTI) said: "The presence of the duke and duchess at the UKTI event has helped to raise the profile of Tech City."