'We'll never forget' - Mattress company closes indefinitely following 'tasteless' 9/11 ad
Published 10/09/2016 | 10:37
The owner of mattress company in Texas has closed his store after apologising for a "tasteless" advertisement promoting a 9/11 anniversary sale.
The unsettling ad features a woman screaming as two towers of mattresses fall to the ground.
Miracle Mattress owner Mike Bonanno apologised on Thursday, saying the online ad was produced without his knowledge by employees in San Antonio.
The video shows two men asking a woman about a "Twin Towers" sale. She opens her arms, pushing both men backward into two stacks of mattresses, knocking them over. She says: "We'll never forget."
Mr Bonanno says those employees will be held accountable. He did not elaborate.
In a statement released on Miracle Mattresses' Facebook page, Bonanno said the store would be "closed indefinitely".
Wal-Mart this week said a display of Coke cans stacked to look like the World Trade Centre was not meant to be disrespectful and has been removed from a store in Florida.