Saturday 25 October 2014

Sony to sell PlayStations in China

Published 26/05/2014 | 10:37

Sony PlayStation

Sony is joining forces with a state-owned Chinese company to make and sell PlayStations and games in China after the country dropped a long-standing ban on video game consoles.

In a filing with the Shanghai stock exchange, Shanghai Oriental Pearl (Group) Co said it signed a deal with the Japanese electronics giant.

Under the agreement, Sony and Oriental Pearl will set up two joint venture companies in Shanghai's new free trade zone. Sony will have a 49% stake in one company and a 70% stake in the other.

Sony and rival Microsoft are scrambling to enter the market after Beijing in January ended the ban on game consoles, in place since 2000.

Relaxations on video game consoles were among the raft of looser controls on investment promised when Shanghai inaugurated its free trade zone in September.

In April, Microsoft said it was partnering with BesTV New Media to sell Xbox One consoles in China.

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