Prince Harry started the first event of America's Warrior Games as a leading Forces charity said it was determined to help the royal bring the championship to Britain.
As Harry set off a group of injured troops in the hand-cycle event he said the sporting spectacle for wounded servicemen and women could be a huge global attraction like the Olympics.
The royal helped launch the Paralympic-style competition on Saturday when he joined Olympic swimmer Missy Franklin and blind US Navy Lieutenant Brad Snyder in igniting a large symbolic flame during the Games' opening ceremony.
Bryn Parry, co-founder of Help For Heroes, which has funded the British team's participation in the Warrior Games, said that with Harry's help an international competition for wounded servicemen could take place in London next year.
Standing on the start line at the US Air Force Training Academy in Colorado Springs the Prince told spectators and the competitors lined up in front of him: "You've got the Olympics, you've got the Paralympics and you've got the Warrior Games, there's no reason why the Warrior Games shouldn't be recognised worldwide, with the same amount of attention as the Olympics and Paralympics."
Gesturing to the large number of broadcasters, photographers and journalist,s the Prince added: "You've got all these guys here - it's not always great having them around - but today it's fantastic to get the message across to every other country that has eyes on here at the moment."