Pope takes delivery of his new wheels
Published 08/12/2012 | 05:00
IN terms of product placement and prestige endorsement it doesn't come much bigger than the Vatican.
So it was no surprise to see the chief executive of German carmaker Daimler, Dieter Zetsche, personally hand over to Pope Benedict the keys to his new car.
And the Pope looked suitably pleased with his new wheels – a customised Mercedes-Benz M-Class SUV with special security features.
Daimler said the vehicle's central interior design feature is a "throne" embroidered with the Pontiff's coat of arms.