NY store has designs on plus-sized fashion
Published 31/07/2010 | 05:00
THE fashion industry isn't renowned for promoting a wide range of body shapes, but a decision by US department store Saks Fifth Avenue to stock plus-sized womenswear by top brands could hasten a change in attitudes.
The New York landmark has worked with "well-known designers" who have created autumn/winter pieces up to a US size 16 or 18 (a UK 20 or 22) in some of their branches.
A spokesman said: "After review, we concluded there are customers who desire designer clothing in sizes that are not yet available in our stores."
The founder of the Plus Size fashion label Anna Scholz believes the industry's "unhealthy attitude" is changing. But it's possible designers are realising that alienating anyone over a size 16 doesn't make business sense. (© Independent News Service)