Thursday 19 October 2017

New Cheerios ad provokes slew of racist remarks

A new ad for Cheerios breakfast cereal has caused an online storm after it garnered dozens of racist remarks in a comments page.

The 30-second ad depicts a bi-racial family and shows a young child asking her mother whether Cheerios are good for your heart.

 

When the mother replies that they are, the child dumps a handful of the cereal onto the chest of her sleeping black father on the couch.

 

The hate-filled responses in the YouTube page prompted Cheerios makers General Mills to disable the comments on its YouTube page.

“The comments that were made in our view were not family-friendly, and that was really the trigger for us, you know, to pull them off,’’ General Mills Vice P

President for Marketing Camille Gibson said.

 

However, the company have no plans to stop airing the ad and said that despite the hate-filled comments, they had received a very positive response to it.

Online Editors

Editors Choice

Also in World News