The footage was uploaded to YouTube yesterday by the Gaza-based Watania news agency, and shows from extremely close quarters a small missile striking the roof of a house across the street.
According to the caption, around 15 minutes later – though most of this time has been edited out of the final clip itself – two fully-armed missiles from an F16 jet strike one after the other, blasting the front of the house away and sending a cloud of debris and rubble into the air.
When the dust settles, the full extent of the damage is slowly revealed, with only the exposed back half of the home still standing.
The initial projectile is part of a controversial warning system used by the Israeli military to make people evacuate structures it has identified as having possible links to Hamas militants.
Meanwhile, as the death toll creeps ever higher and hundreds of Palestinians flee Gaza, Israel’s Prime Minister has said that its mission to take down Hamas “might take a long time”.
Prime Minister Benjamin Netanyahu told a cabinet meeting today: "We don't know when the operation will end."
The so-called “knock on the roof” technique has been condemned by Amnesty International’s Philip Luther, who said: “There is no way that firing a missile at a civilian home can constitute an effective ‘warning’. Amnesty International has documented cases of civilians killed or injured by such missiles in previous Israeli military operations on the Gaza Strip.”
The Watania agency reported that the home in this case belonged to Samir Nofal, who was able to get out in time along with his family and neighbours.
But others have not been so lucky. According to a Buzzfeed report from last week, the destruction of a home which saw eight members of the same family killed in a single strike was also preceded by a “knock on the roof” warning and a phone-call from the Israeli Defence Forces (IDF).
The military said that the incident had been a “tragic mistake”, because while locals said they saw some family members leaving the home, others appeared to head to the roof to act as “human shields”.
In the past, video footage has shown Israeli drone operators diverting missiles when it is realised there are still people on the roof of a target.
A senior Air Force officer told Haaretz, “There was nothing to be done, the munition was in the air and could not be diverted… Although you see [the family members] running back into the house, there was no way to divert the missile.”
The attack saw six children killed, alongside the Hamas commander Odeh Kaware. Israeli officials described it as a “legitimate target” in the wake of the barrage of rockets fired on Israel from Gaza in recent days and weeks.