Wednesday 20 September 2017

Lithuanian tourism campaign used photos from other countries

A man runs in a snow-covered park in Vilnius, Lithuania (Mindaugas Kulbis/AP)
A man runs in a snow-covered park in Vilnius, Lithuania (Mindaugas Kulbis/AP)

The head of Lithuania's state tourism agency has resigned after admitting it promoted the Baltic country in an international social media campaign by using landscape photos taken in other countries.

Jurgita Kazlauskiene quit after local media condemned the State Tourism Department for using stock images from Nordic and eastern European countries in its Real is Beautiful campaign.

Ms Kazlauskiene said she stepped down so "people who work here don't become objects of ongoing attacks".

When the 140,000 euro (£120,000) campaign was launched in October, it sparked dozens of ironic entries on social media.

Prime Minister Saulius Skvernelis posted a tongue-in-cheek Facebook comment on Thursday.

Next to a photo of the European Union's headquarters in Brussels, he wrote "we are moving government to this building tomorrow. Real is beautiful".

AP

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