How this TV reporter covering floods in Mexico became a hilarious meme
A TV reporter has been fired after she was caught on camera being rescued by flood victims from a puddle because she "didn't want to get her shoes wet".
Lydia Cummings (24) was reporting from the city of Puebla in central Mexico when she was captured on film being carried down a flooded street by a man and a woman.
The two locals had hoisted the young woman up from her legs.
The photo has gone viral online, with people replicating the image in hilarious memes.
Now, Cummings has been photoshopped in famous film scenes, with the face of Jesus and completing marathons, all under the hashtag #LadyReportera.
On a serious note, the young journalist has been criticised for being too concerned about her clothes while she was surrounded by human tragedy.
Broadcaster Azteca Puebla have tweeted a statement confirming that she has been fired.
Cummings has since apologised and said she takes full responsibility for the photo.
“The photos posted lack professionalism and tact. All we wanted to do was help and now we’ve created negativity,” Cummings said.
She told El Pais newspaper, the man and woman offered to lift her and she was afraid of being rude if she declined.
“I try to maintain a relationship of empathy with people and was afraid of sounding rude if I refused the favor. I was carried two seconds and then asked them to put me down,” she told El Pais.