World News

Saturday 26 July 2014

Jellyatrics revive those sweet memories

NICOLE MARTIN

Published 18/03/1999|00:11

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A NEW line of sweets called Jellyatrics has been launched to commemorate the Jelly Baby's 80th birthday.There are four Jellyatrics: lemon-flavoured Bill Bird, who wears a flat cap and runs a sanctuary for injured birds; raspberry-flavoured Bryan Bashful, a retired professor with a walking stick; orange-flavoured Frau Zimmer, fond of baking, and Olive Green, the fastest knitter in Jellytown.

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They are not made by Trebor Bassett, who make Jelly Babies, but by Barnack UK Ltd. Their creator, Ashley Sims, 27, said he got the idea after listening to a radio show.

``It took me two days to think of the name.''

Sims described the Jellyatrics as the ``tip of the iceberg.'' He has a firm that's interested in making Jellyatric toys. ``They'd also make good characters for a television cartoon. They'd have great adventures. They'll be bigger than the Tellytubbies.''

More than seven tons of the sweets have been sold since their launch on Monday.

(Daily Telegraph, London).

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