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Thursday 18 September 2014

Google sells Motorola to Lenovo

Published 30/01/2014 | 08:17

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A man talks on his mobile phone as he walks past a Lenovo shop in Beijing, China. (AP)
Google has also announced the sale of its Motorola Mobility smartphone business to ambitious Chinese group Lenovo this week

An expensive mistake by Google could turn into a golden opportunity for China's Lenovo Group as it expands beyond its success in the personal computer industry.

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Google is ridding itself of a financial headache by selling Motorola Mobility's smartphone business to Lenovo for 2.9 billion US dollars (£1.7 billion). The deal comes less than two years after Google bought Motorola Mobility for 12.4 billion dollars (£7.5 billion) in the biggest acquisition of Google's 15-year history.

While Google is backpedalling, Lenovo is gearing up for a major expansion. Already the world's largest PC maker, Lenovo is determined to become a big player in smartphones as more people rely on them instead of laptop and desktop computers to go online.

Lenovo is already among the smartphone leaders in its home country, but has been looking for ways to expand its presence in other markets, especially the US and Latin America. The company was rumoured to be among the prospective buyers for BlackBerry when that troubled smartphone maker was mulling a sale last year.

"We will be going from an emerging market player to a worldwide player in smartphones," Lenovo chief executive Yang Yuanqing said.

This marks Lenovo's second high-profile deal this month. The company announced plans last week to buy a major piece of IBM's computer server business for 2.3 billion dollars (£1.4 billion).

For Google, the sale is a tacit admission that a company that prides itself on employing some of the world's smartest people miscalculated how much Motorola was worth.

Google previously recovered some of the money it spent on Motorola by selling its set-top operations last year to Arris Group for 2.35 billion dollars (£1.42 billion).

Google is holding on to most of Motorola's more than 20,000 mobile patents, providing Google with legal protection for its widely used Android software for smartphones and tablet computers. Gaining control of Motorola's patents was the main reason Google was willing to pay so much for a smartphone maker that was already losing money and market share.

The Motorola patents were valued at 5.5 billion dollars (£3.3 billion) at the time Google took over, according to regulatory filings.

Factoring all that, there's a gap of roughly 1.65 billion dollars (£1 billion) between what Google paid for Motorola and what it is getting from its sales to Arris and Lenovo, plus the original value of the patents. What is not known is the value of the patents Google is keeping, as Lenovo is picking up about 2,000 Motorola patents in addition to the phone manufacturing operations.

It is also unclear if Google will have to absorb a charge to account for its apparent miscalculation of Motorola Mobility's value. The California company might address the issue later today when it announces its fourth-quarter earnings after the market closes.

Most investors viewed Motorola as an unnecessary drain on Google's profit, a perspective that was reflected by Wall Street's reaction to the sale. Google's stock gained 28.08 dollars, or 2.5%, to 1,135 dollars in extended trading.

A mobile pioneer, Motorola Mobility had its last big hit with the Razr flip phone, which came out in 2004. Its product line became outmoded after Apple released the iPhone in 2007, unleashing a new era of touch-screen phones. Motorola has not been able to catch up yet, even as last summer's Moto X received positive reviews.

Motorola's losses are likely to dampen Google's earnings at least for the first half of this year because it is expected to take six to nine months before the proposed sale gets the necessary approvals from regulators.

Buying Motorola will enable Lenovo to join Apple as the only major technology companies with global product lines in PCs, smartphones and tablets, putting Lenovo in a better position to become a one-stop shop for companies to buy all their devices from the same vendor.

Lenovo plans to keep both smartphone brands, selling under Motorola's name in developed markets and under its own in developing countries where it already is established, officials said.

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