Victoria Beckham says it takes "hard work and dedication" to be a successful designer, but aspiring creatives are hoping to show the Spice Girl turned fashion giant they have what it takes in a London Fashion Week showdown this weekend.
The mother of four is on the judging panel of the International Woolmark Prize which celebrates designs made from wool – a fabric she describes as "one of the most special of all materials".
Six finalists will compete against each other to win over £67,000 (€77,974), the opportunity to have their clothes sold in shops such as Harvey Nichols in London and Bergdorf Goodman in New York, plus invaluable industry recognition.
Beckham, pictured, will be joined on the panel by fellow fashion heavyweights Donatella Versace and Diane Von Furstenberg.
Perhaps best known for her dress designs – which have been worn by stars such as Beyonce, Cameron Diaz and Jennifer Lopez – Beckham is not afraid to cuddle up in some wool.
"The versatility of wool together with all its familiar as well as fashion connotations makes it one of the most special of all materials," she said.
Beckham says aspiring designers should have more than just a knack for fashion, so what else is required?
"Hard work and dedication. But also recognising the importance of combining creativity with commercial viability," she said.