Vatican to launch John Paul II Facebook page
The Vatican will unveil the latest instalment in its social media transformation next week -- a Facebook page dedicated to the upcoming beatification of Pope John Paul II, officials said.
The site, which will link to video highlights of Pope John Paul's 27-year papacy, is designed to promote the May 1 beatification.
But it may well continue beyond given the global and enduring interest in the late pontiff, Vatican officials said.
The Vatican's first attempt at an event-themed Facebook page -- to promote Pope Benedict XVI's September trip to the UK -- is still active six months later.
Interactivity and the potential it brings to the church's evangelisation mission -- is behind the new social media push, the culmination of which will be a Vatican information web portal launched at Easter.