Newborns are set to have a taste of the 007 lifestyle with an Aston Martin-designed ride touted as "the most exclusive pram in the world".
The €2,300 pram is the product of a partnership between the luxury carmaker and Silver Cross, another British brand which first began designing "carriages" for babies in 1877.
The two companies claim the Aston Martin Edition of the Silver Cross Surf is "designed to perfection with every detail considered", down to the leather which is an exact match to that used in the cars.
Aston Martin touches include the Alcantara lined seat pad - a high quality and expensive suede manufactured in Italy - to the super soft leather-trimmed handle and bumper bar.
The design of the aluminium alloy wheels are based on the Aston Martin One-77, which retails for £1.2 million.
The Silver Cross air-ride suspension guarantees a smooth ride on all terrains and the multi-position handlebar "ensures comfortable pushing for everyone".
Silver Cross said it will only manufacture 800 of the travel systems, ensuring it remains the "ultimate in exclusivity".
Silver Cross has a history of supplying prams to royalty but Mr Halsall declined to be drawn on the new model's possible suitability for the Duke and Duchess of Cambridge, saying: "We're delighted if any consumer chooses a Silver Cross product."
The pram will be available exclusively from Harrods from April.